Hi, I’m Eslam — a seasonsed product designer and researcher based in Dubai  

7+ years in product design across the MENA region, I craft seamless 0 to 1 experiences that drive user satisfaction and deliver measurable business impact.

📍 Currently @HungerStation (Delivery Hero)

Building a new Home for HungerStation

I led the redesign project for the Home Screen of HungerStation, the largest quick commerce player in KSA, to drive multi-verticality, enhance personalization, and promote noncore offerings.

Revamping the first-time user experience (FTUE)

I led discovery and delivery for the Acquisition experience at HungerStation to enhance the first order experience, and establish a recurring ordering habit with new customers

Launching Chalets+
at Almosafer

Building a new property booking vertical at Almosafer to connect guests with hosts in Saudi Arabia.

Reducing Post Order Failure rate by 3%

I optimized the Location and Live Order experience, leading to reduction in order wastage and failure rate.

Building the function of Reseach at HungerStation

I established the foundation for product research and discovery by automating recruitment, leading end-to-end research studies, creating a research panel and launching HungerStation’s first-ever research repository.

👋 

Interested in working together? 

Let's talk!  

eslam.tawakol@gmail.com